So, from New Venture Scouting website, we can understand that not only the choice of fonts is important but also the interaction between different typefaces matters. Usually, such an outcome happens when different designers and developers work on the same project without a proper coordination. The result is that, all over the website, there is a mix of four fonts, which are used without clear rules and a precise hierarchy.
At the same time, there was no need of Proxima Nova. What I really don’t understand is why Arial has been introduced when Open Sans was already being used: Open Sans is more stylish and it also has a wide range of heights. The problem is that, besides Jubilat and Open Sans, two other fonts appear: the sans serif Proxima Nova is used for the navigation panel at the top of the page and Arial is used for the body text. The website features some good typefaces, but the problem is that too many fonts have been used here: one of the reasons of this may be that the processes of design and development have been carried out separately.įrom the homepage, you can see that the mission of NVS is declared with a slab serif font, Jubilat, which is paired with Open Sans, used to write the name of the company.Ī bold slab serif font together with a humanist face, Open Sans, creates a wonderful effect and contributes to give an idea of NVS as a solid brand. The first example we are going to see is “New Venture Scouting (NVS)”, a company which wants to connect startups with established corporations.
Therefore, in this article I am going to show you some example of good use of typography and some of bad use. Indeed, a good use of fonts can definitely improve the overall look of the design, while a bad choice can negatively affect the final outlook.įonts have the power to create certain atmospheres, they can reveal information about the company behind the site and they can even boost, or damage, the image of a brand.Ī good use of typography doesn’t only mean a good choice of a font it is a wider concept which also refers, for example, to the ability of mixing fonts and setting the right backgrounds. That’s why when you are working on a project, you should always bear in mind how important typography is. In most cases, the first impression is also the one which lasts the longer: so in order to immediately grab the attention of the user, you have to create an outstanding design. Every work of art, either a website or a poster, immediately leaves a first impression on the observer.
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